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BRAND IDENTITY BREAKTHROUGH

How to Craft Your Company’s Unique Story to Make Your Products Irresistible
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Who This Book is For

Entrepreneurs
Learning to tell their story.

To you, the appeal of your product or service is obvious. But your audience doesn’t share your feelings. Why don’t other people understand your message? Why don’t they see the same benefits that are so obvious to you? Talking about what you do can be is more difficult than actually doing it, especially if nobody taught you how to focus on the most pressing concerns of your audience. Brand Identity Breakthrough will give you the skills to talk about your idea in the most compelling way possible.

Startups
Who need a fresh new message.

Where do you turn when your startup’s former strategies stop working? If you don’t know why your customers like working with you, you won’t know how to optimize your approach. You won’t know which actions are moving you closer to or further away from your goals. Brand Identity Breakthrough will teach you how to identify what makes your business valuable in the eyes of your audience, and turn it into the consistent focal point of all your outreach.

Established businesses
Looking to rebrand.

Bigger goals require your company to embrace a change in marketing focus. Maybe you’ve reached a point where your original messaging strategy cannot take you any further. It’s time to move goal posts, and expand horizons. Is there a new vertical you could easily break into if you knew how to reframe your value propositions or personality? Brand Identity Breakthrough will teach you how to present your company in line with your higher ambitions.

A Note from Gregory V. Diehl
For some people, talking about what they do is far more difficult than actually doing it. The burden falls on entrepreneurs to really analyze the value propositions of their business, specifically embodied in each of the products and services they offer. No two people ever evaluate things in exactly the same way.

Throughout history, the best minds with the most valuable inventions have failed because they could not get others to see the worth of their work. You can learn to look at your own company the way that an outsider with no previous exposure does. In Brand Identity Breakthrough, you will find a series of principles that make up how consumers view products and the people behind them. You will be given a new framework with which to examine your own business, or your plans for introducing your idea to the world.

Praise for Brand Identity Breakthrough
“To me, Brand Identity Breakthrough is one of the best pieces of literature for every entrepreneur out there.”
Afrikanus Kofi Akosah
Director, Africa Youth Peace Call Liberty & Entrepreneurship Camp
“(Brand Identity Breakthrough) is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That’s a remarkable achievement! As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say.”
Tim Coulter
Getting Around Turkey
“After reading this book I was actually shocked; I had been doing so many of the “Do Nots”! I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4hwwk crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox.”
Eric Z
Zbooks.co
“This book is branding on steroids. It’s a combination of marketing, business, financing, entrepreneurship. Its motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!”
Asaf Halperin
Senior Financial Adviser at Experior Financial Group Inc.
“Brand Identity Breakthrough and its author have helped me manage my marketing, identify my message and draft a whole new brand identity. I am extremely grateful for the huge changes they've brought to my global business.”
Olivier Wagner
Founder, 1040 Abroad
“Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here… This to me is the crux of every successful business: grow but also adapt to changing trends and customers.”
Purushothaman Rajagopal
CEO, InfinityMedia.in
“From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommend read!”
Chris P. Reynolds
Founder, The DC Entrepreneur House & The One Effect
Brand Identity Breakthrough by Gregory V. Diehl